Category: Newsletter

We’re proud members of the North Carolina Auto Apprenticeship program and have high hopes for the impact it can have on young people’s lives.

For the better part of 500 years, apprenticeships were the most common way that young people would learn a trade and develop it into a career. It’s only been in the past 50 years or so that we’ve moved away from apprenticeship as a worthwhile way to give our kids direction and skills in life. And that’s got to make you wonder: Why?

See, we think that apprenticeships — like the ones offered through the North Carolina Auto Apprenticeship Program — are one of the best ways for young adults to find their place in life. That’s why we’re proud to support the program through hiring their apprentices to work in our shops across the Triangle. And it’s also why we’d like to share a little bit about the NC Auto Apprenticeship Program with you.

What Is the NC Auto Apprenticeship Program, Anyway?

This apprenticeship program is a unique one that’s only available here in North Carolina, with some branches run by the Automotive Service and Tire Alliance (ASTA) — but anyone in the state can form their own apprenticeship plan as long as it meets the state guidelines.

According to the ASTA, this program “is seeking current high school seniors interested in pursuing a successful automotive career for participation in the 2020-2021 North Carolina Automotive Apprenticeship Program. Apprentices in the program receive a free education through the North Carolina Community College system while gaining on-the-job experience and earning wages by working part-time at an approved shop.”

Or, in short: This apprenticeship program can take a high school senior with an interest in the automotive service industry, give them all the tools necessary to pursue their education free of charge, and then help them find immediate placement in the workforce. For a generation that’s facing increasingly high student loan debt, that’s a darned attractive option!

Our Role

Chapel Hill Tire is proud to be one of the approved shops participating in the NC Auto Apprenticeship program. That means once a high school senior gets signed up for the program, they could easily find themselves learning real on-the-job skills — all while earning a paycheck — at one of our stores.

We’re increasingly dedicated to nurturing a community of technicians here and now, so that our communities both receive a successful member of the workforce and a highly trained automotive technician. Because when we all take care of each other, our entire community benefits as a result.

How You Can Get Involved

Do you know any high schoolers who might be interested in an apprenticeship program through the ASTA? If so, please help them get in touch with the NC Auto Apprenticeship Program — because we’d love to welcome them into the Chapel Hill Tire family once they’re graduated and ready to move onto the next phase of their training!

At Chapel Hill Tire everyone is welcome to learn, grow, and excel

We believe that everyone who chooses to work at Chapel Hill should enjoy a career that offers unparalleled growth, achievement, and meaning. We empower each other through our company values, including our belief that our workplace should be inclusive, caring, and accountable. And for the women who work here, those values translate into opportunity.

Speaking of our culture of inclusivity, Presleigh Anderson, the manager at our Atlantic Avenue location, says, “Chapel Hill Tire welcomes everyone with no hesitation. I have been treated so well since I started 4 years ago in June, right out of high school. As a female in a male-dominated field, I thought it would be more difficult for me than any other career path. But Chapel Hill Tire changed my perspective on working happily. I feel heard and believe my opinions matter in the company, and there are multiple opportunities for growth and development across the board.”

Controller Jaclyn Burns agrees, “Chapel Hill Tire believes that every employee brings value to the company,” she said. “No person is more important than another. Every opinion and idea matters. Because of this, I get a chance to listen consistently and I always feel heard. Decisions are collaborative and inclusive, and work is autonomous.” All of this, together, makes this company somewhere that she has been happy to build a career for the past 16 years.

Just what is it that makes Chapel Hill Tire such a different place to work? It’s all about our people — men and women alike — and the values that we choose to share on a daily basis.

Isabella Aguila, a general service technician at our Atlantic Avenue location, makes this abundantly clear. “I have worked for a few places that post their workplace ‘values’ on the wall,” she said. “Usually, they’re just posters that hold no weight. CHT is the only company that lives their values day in, day out, every day. They truly care and treat you as more than a number on a payroll. They treat everyone equally and they are always here for all of us. I wake up every day excited to work and see my team because they are my family.”

By striving for excellence and treating each other like family, we open the door to anyone who wants to be part of a team that pushes each other to be our absolute best. As our bookkeeper Lauren Kleczkowski notes, “The work culture at Chapel Hill Tire is incredibly unique. I believe they have captured what other companies strive to achieve. They care about my career and want me to be the best that I can. They don’t want to be just ‘okay’ or ‘humdrum’ – and it’s not what I want to be, either.”

Service advisor Emely Bernal agrees. “Chapel Hill Tire is a company that provides a great environment for anyone to work at,” she said. “There is so much that you can learn here and there are so many people pushing you to learn. It really makes you want to be the best version that you can be of yourself, especially when you’re surrounded by so many people who want that for themselves.”

By saying yes to our customers and to each other, we create an environment where everyone can be authentically grateful and helpful. Riz Smith, a general service technician at our University Place location, explains this so well, saying, “For me, Chapel Hill Tire brings something I’ve never found in a company before – honesty. Everyone here I’ve met shows up truly and authentically and makes you feel like family. We show up for each other every single day!”

We sincerely applaud the efforts of everyone on our team. Because when we win, we win as a team. As Jess Cervantes, parts coordinator at our Cole Park Plaza location, observes, “This is not a place where we just come to work. We really are a family that helps each other out on a daily basis, on both a professional and personal level. You can always count on someone to lend a hand when it’s needed most.”

If you know a bright and talented woman who wants a career with a company that values them and wants to help them achieve professional success, please send them our way. We’d love to welcome them into the Chapel Hill Tire family.

As our owner, Marc Pons, has said, “We love having more women working here! The energy they bring to Chapel Hill Tire is so unique. It really builds on itself to create a solid team where everyone can feel like they belong.”

Thank you to all of the women – and men – who make Chapel Hill Tire such a special place to work!

Thank you to everyone who participated in our 2021 12 Days of Kindness

We had a lot of fun. We helped six great Triangle-area non-profit organizations achieve their important missions. We met a bunch of kind people along the way – and we’re looking forward to seeing all of you as the kindness continues into 2022.

This year, our six participating organizations were:

• Boys and Girls Club of Wake County
• Note in the Pocket
• Book Harvest
• Meals On Wheels of Durham
• Refugee Support Center
• SECU Family House

Their great work continues throughout the year. So, if you’re looking for a good cause to support, please consider one of these organizations.

Our top-scoring teams – the ones whose members performed the most acts of kindness – were:

• Refugee Support Center
• Note In The Pocket
• Meals On Wheels Of Durham

As our first-place finisher, Refugee Support Center received a $3,000 donation from Chapel Hill Tire. For completing the second-most acts of kindness, Note In The Pocket received a $2,000 donation. And for rounding our top three, we sent Meals On Wheels Of Durham $1,000!

Again, thank you to everyone who participated. We are truly grateful to live in a community filled with generous, caring, kind people like you!

What are those numbers are numbers on the side of your car’s tires?

Your tires’ age can have a number of effects on your vehicle’s performance and safety. As tires age, they’re more likely to develop cracks inside and outside of them that can harm your control over the vehicle, reduce fuel efficiency, and increase the risk of a blowout. Fortunately, the Department of Transportation (DOT) requires all tire manufacturers to include DOT codes on their tires that provide information about the tire’s age and other factors. 

As you try to assess the condition of your tires and determine when to replace them, it’s essential to understand how to read DOT codes for your and your vehicle’s safety.

What Are DOT Codes on Tires?

DOT codes are standardized tire identification numbers or codes located on both sides of your tire’s sidewall. These codes will always begin with the abbreviation for the Department of Transportation, “DOT,” and the following numbers and letters will provide information on the tire’s manufacturing plant, size, brand characteristics, and age. 

How Do You Decode Tire DOT Numbers? How to Read Your Tire’s DOT Code

If you’d like to check your tire’s DOT code, you can do so fairly easily when you know what each of the numbers and letters means. Below, you can find a breakdown of each part of the DOT code:

• DOT: Before you begin to read your DOT code, look for the letters “DOT” on your tire’s sidewall. This abbreviation is the beginning of the DOT code and simply stands for “Department of Transportation.”
• Tire plant code: Once you’ve located the DOT, the next two characters are the tire’s plant code. Typically, these codes contain one number and one letter, and these characters will tell you what manufacturing plant produced the tire. This code can be useful if an alert has gone out about safety issues, tire recalls, or other tire issues. With this code, you can check if your tires have been affected and need to be replaced.
• Tire size code: After the two-character tire plant code, you’ll see a two-digit tire size code. While these codes used to follow universal tire size codes, the DOT now allows manufacturers to make up their own tire codes. Since tire size codes can vary by manufacturer and are often confusing, it’s usually more convenient to check your vehicle’s tire size by reading your owner’s manual or viewing the tire information on your tire panel, which is located on the door frame of the driver’s side door. 
• Tire manufacturer characteristics: Following the tire size code are three characters that provide information on the tire manufacturer’s characteristics. Like the tire size code, this code isn’t usually very helpful to drivers, as it often provides brand-specific information that will vary by the manufacturer. 
• Tire age: When you want to check the age of your tires, the final four numbers in your tire’s DOT code will tell you when it was made. For example, if the last four digits are “1520”, your tire was made in the 15th week — or about April 10 — of 2020. As soon as we pass the 15th week (April 10) of 2025, you want new tires, no matter how thick the tread might be. This code can be especially helpful if you’re not sure how old your tire is and you’re wondering if you need to replace your tires soon.

Does a Tire’s Age Matter? When Should You Replace Your Tires?

Typically, tires last around five years, and the average American drives 13,476 miles per year. Since average tires these days will go about 60,000 miles, the average American will wear out their tread in around four or five years and won’t need to worry about checking their DOT code for the tire’s age. During an annual vehicle inspection, a mechanic can check your tread depth, and if you drive at a rate close to the average American, the mechanic will likely recommend you replace the tires around the four or five-year mark.

While the average driver will likely need to replace their tires every four to five years, some people drive much more than the average and may want tires that can give them 80,000 miles or more of tread life. In this case, they’ll likely want to look for high-mileage tires designed to last longer, and even with these tires, they’ll often need to replace them before four or five years have passed. 

Drivers who don’t drive very often can gain the most value out of checking the final four digits of the DOT code. Since these drivers may not reach their tires’ expected mileage over five years, they might forget to replace them at the five-year mark. Quickly checking the tire age with the DOT code can let them know if five years have passed, and if they have, they’ll want to start thinking about new tires. 

Regardless of a tire’s mileage or tread depth, tires over five years old are at risk of oxidation, which leads to cracks in the tires that put you at a greater risk of a blowout. Due to the high risk of oxidation occurring after five years, tires over five years old should almost always be replaced. 

Choose Chapel Hill Tire for Tire Replacement Services in Raleigh

If you want help decoding your tire’s DOT code or are looking for other tire services in Raleigh, Durham, Chapel Hill, or the surrounding areas, Chapel Hill Tire can help. Our team of certified mechanics is happy to inspect your tires and answer questions you might have about your tires’ age, tread, or driving ability. If an inspection reveals it’s time to get some new tires, our Price Beat Guarantee makes sure you get the best price on exactly the ones you want.Review our selection of tires and tire services today. If you’re ready to bring your car in for tire service, please schedule an appointment at one of our Triangle area locations.

UNC Field Hockey star inspires us to strive for excellence in all we do.

UNC Women’s Field Hockey star Erin Matson continuously strives for excellence both on and off the field. As captain of the Tar Heels National Championship Field Hockey Team, she is an exemplary athlete. As an advertising and public relations major at UNC Hussman School of Journalism and Media, she is a great student. We couldn’t be more grateful to have Erin as part of our Chapel Hill Tire community.

Raised in Chadds Ford, Pennsylvania, some might say that Erin was destined to be a great athlete. After all, her mom Jill played softball and field hockey at Yale while her dad Brian played baseball at Delaware. Erin quickly grew up to be a star field hockey player. In high school, she earned All-America and All-Region honors, worked as a youth field hockey coach, excelled academically, and secured a spot on the UNC Field Hockey team.

Erin started in all 23 field hockey games in her freshman year, led UNC in goals and assists, and earned numerous accolades throughout the season. Raising the bar in her sophomore year, she led the nation in points and goals per game. As a junior, she was named first-team All-America for the third year in a row. Now, as a senior, she is also a member of the U.S. National Field Hockey Team.

Her classroom performance matches her on-the-field excellence.  She has been named to the ACC Academic Honor Roll and the NFHCA National Academic Squad. After she graduates, she hopes to continue working with leaders, and aspires to earn a position at Nike. Despite all of her accomplishments and ambitions, though, Erin still enjoys the simple things in life. When she’s not helping her team win or mastering her course material, she enjoys going to the beach, attending yoga classes, or just spending the day shopping or watching sports with friends and family.

We feel very fortunate to have recently partnered with Erin in a Name-Image-Likeness deal and feel very proud to have her as part of our Chapel Hill Tire family. We look forward to cheering her on both on and off the field as she continues to strive for excellence.

Thank you for inspiring us to live our values in every part of our lives.

“I don’t just live out Chapel Hill Tire’s values at work. I take them home with me, and I live them out in my personal life every single day,” said Jess Cervantes.

From spending time with friends and family, to enjoying a hike, detailing cars, or just driving to work, Jess consistently treats everyone like family, strives for excellence, and always acts grateful and helpful. She greets each day with a smile and a positive attitude, and shows up ready to tackle any task that comes her way.

As a service coordinator at Chapel Hill Tire, her task list can take her in many different directions! On any given day, she dispatches technical work, builds estimates, orders parts, helps foster communication, and does quite a few other things, as well.

“I wanted to find a place of work that would help me build my future. I was lucky enough to get a chance to work at Chapel Hill Tire, and now I get to expand my knowledge and learn more every day,” said Jess.

“I’m the first Hispanic female that is part of the LGBTQ community to work here,” she said, “and I love the fact that the company is a family. I’ve made great friends and feel like everyone is always there to listen and help. Plus, I’m able to relate back to our female customers and other members of the community.”

We are grateful to have Jess as part of our Chapel Hill Tire family. Her professionalism, care for others and gratitude inspire us to live out our company values in all aspects of life, just like she does.

We believe happy employees create the happy customers who create a thriving business

When Monday morning rolls around, Chapel Hill Tire’s family of employees has good reason to get out of bed with a smile. Waking up feeling rested after having a weekend with their families, they drive into work happy — knowing that whatever the day brings, they’ll have their team members to support them.

“If someone asks for help, you help ‘em. No one wins unless everyone wins.” — Curt Romanow, service advisor

There’s a real sense of community that’s born out of one of Chapel Hill Tire’s guiding values: We believe in winning together to see growth for everyone. This means treating every person that walks into a Chapel Hill Tire location — employees and customers — like family. When you work here, striving for excellence becomes a team sport, and accountability to our commitments is supported by every member of the team.

“I wanted to be treated like I was part of a family. I wanted to be respected, treated well, and listened to. I found that at Chapel Hill Tire,” — Peter Rozzell, manager

This is what your workday could be — and it’s a perfect example of the Drive Happy, Work Happy movement that we’re living each day here at Chapel Hill Tire.

The Core Values of the Drive Happy, Work Happy Movement

When faced with both personal and professional challenges, Chapel Hill Tire owner Marc Pons asked himself a question that’s changed his company forever: What were his deepest values? And how could he make those values an integral part of working at Chapel Hill Tire, no matter your position?

Over time, those values have been clarified into the five principles of our Drive Happy, Work Happy Manifesto.

First, we Journey Together and Grow Together. This means offering not just a job, but a career at every level of employment — something that gives you unparalleled opportunities for growth, achievement, and meaning in your career.

“Chapel Hill Tire has not only helped me grow as a mechanic, but also as a person,” — Aaron Sinderman, service technician

To do this, We Care A Lot. We believe in empowering people through our shared set of values, and working with a spirit of gratitude and helpfulness with everyone we meet.

“People were talking about values and what they believe in and how it guides them at work, and I was taken aback. It was unlike anything I’d experienced before. Once I saw it in action, though, I knew this was a place I wanted to be.” — Terry Govereau, human resources director

And to make sure we walk the walk, We’re Accountable to Ourselves, Each Other, and Our Community. This means doing the right thing — even when nobody’s watching. It means following the golden rule in business as well as in life, and giving credit where credit’s due. When one of us wins, everyone wins.

We Say Yes to Top Notch Customer Service. Striving together to be the best darned auto repair shop in the world, we’re committed to making every visit to Chapel Hill Tire one that’s fulfilling and satisfying. And if there’s a “gray area”, our policy is to side with the customer’s interests.

Overall, We’re Not Just Any Car Place. We’re striving to be the example for how auto repair shops should operate, by taking care of our people, giving them a real work-life balance and continual opportunities for growth.

“I wanted to find a place of work that would help me build my future…  at Chapel Hill Tire…  I get to expand my knowledge and learn more every day.”— Jess Cervantes, Service Advisor

We genuinely believe that our values-based approach to business makes us stand out from the competition, and hope that the example we set will start to change the perception and reputation of this industry, one customer (and one employee) at a time.

We don’t just believe that this is what your workday could be — we know that it’s what your workday should be. Your work should be an integral part of what makes waking up everyday worthwhile. And we want to make that a reality, for as many people as we can. If those values resonate with you as much as they do with us, we’d love to hear from you.

Chapel Hill Tire’s annual giving challenge is a great way to have fun and support local charities

Building on the success of their first 12 Days of Kindness giving challenge in 2020, the folks at Chapel Hill Tire have found ways to make this year’s event even more fun, more engaging, and more beneficial to local charities. A new app allows teams to try to outdo each other in acts of kindness. New augmented reality functions add some extra fun, and each Chapel Hill Tire shop has made itself available as a drop-off location, to make it even easier to participate.

“This is the time of year to come together as a community,” said Chapel Hill Tire president and co-owner Marc Pons, “to open our hearts and give to others. That’s really what the 12 Days of Kindness are all about. We wanted to create a fun way for people in the Triangle to show just how kind and generous our communities are.”

The 12 Days of Kindness is a simple competition powered by an app. Six local charities have been selected as the beneficiaries. Boys and Girls Club of Wake County and Note in the Pocket represent Wake County. Book Harvest and Meals On Wheels represent Durham County. Orange County is represented by the SECU Family House and the Refugee Support Center.

“Each charity will have its own team,” said Pons, “and teams will earn points for completing some easy activities and acts of kindness. You can join any team you want and do as many of the activities and acts of kindness as you like. At the end of the 12 Days, the team that has the most points will earn $3,000 for its charity, the second place team will earn a $2,000 donation, and we will donate $1,000 to the charity of the third-place team. Every one of the six charities will be a winner, though. The acts of kindness are donations of items each charity has selected, and teams earn the most points by donating to the other charities. So, the best way to earn the cash prize for your charity is to give the most to the others.”

Participation is easy. Just download the OmniscapeXR app from the App store or Google Play, subscribe to our Season of ‘Kindness Campaign’, pick a team, decide which acts of kindness you’d like to perform, and start racking up the points. The app will show you where to drop off your donations. And it will feature a leaderboard to show you which teams – and which individual players – are in front. Plus, you can use the app to find and collect some really fun holiday-themed augmented reality extras, such as collectable Christmas elves at the drop-off locations and other AR rewards to help add some joy to the season.

“We invite everyone in the Triangle to join us,” said Pons. “The 12 Days start on Wednesday, December 8 and run through Monday, December 20. It’s going to be a lot of fun, so invite some friends, and let’s get together to fill our holiday season with kindness, good cheer, and goodwill.”

About Transmira

Transmira, Inc. is a Raleigh, North Carolina-based start-up monetizing Metaverse XR technologies. The company is the developer of Omniscape™, the first blockchain-based XR platform that blends augmented and virtual reality together with a focus on location, virtual goods, and commercial opportunities for brands, businesses, smart cities, and content-creators.

Chamber of Commerce brings community leaders together for ribbon cutting ceremony

Chapel Hill, NC Though their Apex location opened in January of 2021, Chapel Hill Tire had to wait for the pandemic to ease before they could celebrate the event. On June 2nd, as business began to return to normal, the company teamed with the Apex Chamber of Commerce to hold an official ribbon cutting.

“It was great to get together with fellow Chamber members and community leaders,” said Marc Pons, who serves as president of Chapel Hill Tire. “We have been serving people in the Triangle since 1953, most of that time in Chapel Hill, of course. This is our third location in Wake County. We set up shop at Atlantic Avenue in Raleigh in 2018, and in Crabtree Valley Mall in 2019. People in this area have really responded well to our super-convenient approach to high quality, professional car care. If you like, our free pick up and delivery service will pick up your car at your home or office, and return it to you when the work is complete. You can also drop your car off at our shop, and use our free shuttle to go where you need to go. If you’d rather wait in our lobby, we offer free wifi, drinks, and snacks to make your stay as pleasant as possible.”

In addition to the ribbon cutting, Triangle-area non-profit Wheels4Hope held a car blessing event. “Sometimes,” said Pons, “for a family or an individual who is working to get through a difficult transition, a safe, reliable car can make all the difference. Wheels4Hope is dedicated to providing those vehicles to people who need them. Area residents donate their old cars. We donate the labor required to get them into good running condition, and other corporate sponsors, individual donors, and local churches provide the funds required to purchase the parts. It’s a real neighbor helping neighbor effort, and for us, it’s a great way to use our talents to make our community just a little bit better.”

Formerly home to Auto Remedy, Chapel Hill Tire’s Apex shop is located at 1101 Old Raleigh Rd. You can make your appointment online at chapelhilltire.com or just call the store at (919) 387-7270. “If you’ve never brought your car to us before, please go to promotions.chapelhilltire.com to take advantage of our $20 discount for first time customers,” said Pons. It’s good for any service except state inspections – and yes, if you’re a long time Auto Remedy customer, you still qualify as a first time customer of Chapel Hill Tire.

New services offer even greater convenience for customers

As an essential business, Chapel Hill Tire was able to keep its doors open at all nine locations throughout the pandemic shutdown. However, safety considerations and new customer needs required significant changes to our business operations. Now, as the world reopens, some of those changes will allow us to add a whole new level of convenience to our comprehensive car care services.

“Free pick up and delivery service is easily the best innovation to come out of this past year,” said Marc Pons, who serves as president of Chapel Hill Tire. “It was born of necessity. We couldn’t have customers waiting in our lobbies. We couldn’t run our free shuttle service. People still needed to get their oil changes, state inspections, scheduled maintenance, new tires, and etc. So, we offered to pick up their cars and bring them back when the work was completed. We even implemented a text-to-pay system to keep everything totally contact-free. People loved it so much we had to expand our capacity. Now, it’s just part of how we do business, and we expect it to become even more popular as we move forward.”

We also took advantage of the waiting-room shutdown by renovating five of our lobbies. “We want our waiting areas to be an expression of our brand, a part of the Drive Happy experience,” said Pons. “We want you to enjoy a clean and comfortable environment. And, since everyone is online all the time these days, we offer free wifi. Not being able to welcome people to our lobbies this past year, we took the opportunity to refresh them and not just make them a little more pleasant, but make them more an experience of our brand and our story. When you’re here, we want you to feel like you’re part of Chapel Hill Tire, because our customers are the most important part of our business.”

Our lobbies are now open at  all nine of our Triangle-area locations. “We’re also restarting our shuttle service and, of course, we will continue to offer free pick up and delivery,” said Pons. “No matter which option you choose, you can schedule your appointment online at chapelhilltire.com or just call us at 919-268-4140. With locations in Chapel Hill, Durham, Raleigh, and Apex, we’re sure to have a store near you.”