Our Values

Chapel Hill Tire is a values-based company. We operate from the belief that while we service vehicles, we serve people. Each day, we work to live out our five core values:

Strive For Excellence
Treat Each Other Like Family
Say “Yes” To Customers & Each Other
Be Grateful & Helpful
Win As A Team

The best way to see our values in action is to meet the people who work here:

Burt Dew

Episode Description



What do a surfboard, a postal route, and a tire shop have in common? They’re all part of the journey toward purpose, passion, and authenticity.

In this episode, I caught up with Burt Dew from Chapel Hill Tire—and we covered a lot of ground. From Burt’s raw and honest story of post-divorce transition and co-parenting, to Bert’s rise from the shop floor to store manager, we explored what it really means to live—and lead—with heart.

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Amber Harper

At Chapel Hill Tire, our growth is powered by people who live our values every day—and Amber is one of them. Known for her professionalism, warmth, and genuine care for both customers and coworkers, Amber brings our “Work Happy, Drive Happy” philosophy to life in every interaction.


Her approach embodies our five core values: Strive for Excellence, Treat Each Other Like Family, Say Yes to Customers and Each Other, Be Grateful and Helpful, and Win as a Team. Whether she’s helping a customer understand their vehicle needs or supporting her teammates, Amber consistently sets the tone for what great service looks like.


“Amber represents the heart of our culture,” said Marc Pons, president of Chapel Hill Tire. “She reminds us that meaningful growth starts with people who take pride in what they do and care deeply about the experience they create for others.”



As Chapel Hill Tire continues to expand across the Triangle, Amber’s leadership and example ensure that the same sense of family and excellence follows us wherever we go.

Colby Weatherspoon

Colby’s career with Chapel Hill Tire is a story of hard work, growth, and leadership. He started as a General Service Technician, learning the ins and outs of vehicle maintenance from the ground up. Over the years, his dedication, technical skill, and drive to help others succeed have earned him a well-deserved leadership role.


Armed with a degree in Sociology from UNC Greensboro and multiple industry certifications, Colby brings a unique blend of people skills and technical expertise to his store. He leads with empathy, focuses on developing his team, and ensures that every customer leaves with confidence in both their vehicle and the service they received.


What really sets Colby apart is how deeply he embodies our core values—Strive for Excellence, Treat Each Other Like Family, Say Yes to Customers and Each Other, Be Grateful and Helpful, and Win as a Team. He lives those values daily, inspiring his team to do the same.


Stop by our Hillsborough Road store, and you’ll see firsthand how Colby’s leadership sets the tone for exceptional service and a workplace where people truly Work Happy and Drive Happy.


While many across the globe stayed home in the early weeks of the pandemic, Chapel Hill Tire, as an essential business, came to work every day. “We really took treating each other like family to heart,” said general service technician Steve Meyer. “How could we help each other? What’s good for customers? Employees? Managers? Staying focused on those questions really helped us through this.”


Although COVID-19 continued to separate many from friends and family, the team at Chapel Hill Tire grew stronger and more united. Technician Brian Fretz said, “We all strive for excellence. That’s what the company has instilled in us.”


“Strive for excellence” is another one of our company values, and another one that we kept at top of mind as we made employee safety a top priority. “I never felt worried about coming to work, ever,” said Fretz. “Everyone made us feel comfortable and safe.”

 

Steve Meyer echoed Fretz’s statement, “The company did everything they possibly could to take care of us. No expense was spared for us or the customers to be safe.”


“I was very grateful to still have my job and still have income. I felt safe and reassured and felt like the company took preventive steps to have us prepared,” said Chris Davis.

Terry Govoreau

Here at Chapel Hill Tire, our “Work Happy” culture is based on the idea that happy employees create happy customers, and happy customers create a thriving business. It is a culture we try to create by living our five values:

 

  • Strive for excellence
  • Treat each other like family
  • Say yes to customers and each other
  • Be grateful and helpful
  • Win as a team (and the customer is part of the team)


Although he was sceptical at first, Terry Govoreau was instantly absorbed into the Chapel HIll Tire culture when he began working with us in 2019. “People were talking about values and what they believe in and how it guides them at work, and I was taken aback,” he said. “It was unlike anything I’d experienced before. Once I saw it in action, though, I knew this was a place I wanted to be.”